Archive for July, 2011

No S** in the Champagne room!

Friday, July 29th, 2011


Last week I wanted to set up a shoot for the new tees. The idea was to grab the official group that has been with this brand since day one and shoot a celebratory scene. We got the cake, (special thanks to The Sweet Retreat in Edina) a bottle of Italian champagne and a great venue. This is the first time we used music for the set and it actually worked pretty well.

After the “accidental” pop of the bottle and the music flowing in the background everyone got loose and it actually turned out to be a great shoot. Thanks to our first intern Channy for helping out and slowing starting to break out of her shell and special thanks to Corey for letting us use his spot.


Enjoy the shots that are only releasing here on the blog, we will show you some behind the scenes goodies soon so stay tune. Good job everyone and special special thanks to everyone that makes this happen year after year, YOU. For more details on who makes our shirts head to, they have also supported us since day one and we are proud to say they do some of the best quality printing in town!








Evolution of Logos

Friday, July 29th, 2011







Its a Sweet Retreat..

Wednesday, July 27th, 2011


We held a photoshoot yesterday with a group of the original Drift Line kru that help started this whole sha-bang and it went really well. We shot the new tees, pop the champagne and picked up a beautiful cake from the folks over at Sweet Retreat in Edina.

A beautiful night that ended in joy and happiness. Stay tuned for behind the scenes shots from the set.

 Toast to life! 


Its a Celebration!

Tuesday, July 26th, 2011


August 9th marks our 5th year anniversary and Saturday the 6th we are inviting all of you to come celebrate with us! First 100 guest will recieve a free exclusive tee made exspecially for the party along with a drink on us. So come enjoy a lovely night before we really get down for the Black and White party.

We thank all of you for supporting us and showing the love that you do. Hopefully there will be many years to come and our 10 yr anniversary will be something ridiculous!


411 2nd ave North
Mpls MN 55401 x

See you there!

(Here is a sneak peek of the beautiful shirts we got in. Two colors, two styles, early bird gets the worm)